Ray White
Ross Cohen, Licensee Salesperson at Ray White Auckland Central

Licensee SalespersonRay White Auckland Central

Ross Cohen

Ross knows vendors want certainty, clarity, and confidence, supported by effective marketing, communication, and disciplined negotiation.

Profile

About Ross

Introducing Ross Cohen – Strategic, Trusted, and Results‑Focused 

When vendors choose Ross Cohen, they gain more than a salesperson, they engage a strategic advisor who understands that selling a home is both a major financial decision and an emotional journey. Ross knows vendors want certainty, clarity, and confidence, supported by effective marketing, responsive communication, and disciplined negotiation. 

With a background as a Managing Director and General Manager, Ross brings strategic thinking and operational discipline that set him apart. He analyses market conditions with precision, translating complexity into clear, practical guidance so his clients can make well‑informed decisions. 

Ross is known for seamless, well‑managed campaigns. His refined systems, compliance expertise, and calm communication keep all stakeholders aligned and ensure every detail is overseen with care. 

A skilled negotiator with more than 25 years’ experience, Ross remains objective under pressure, safeguarding his clients’ investment and reducing stress. Driven by integrity, he delivers clarity, confidence, and results at every stage. 

Outside of real estate, Ross is strongly committed to community wellbeing. He has served as a Big Buddy mentor, providing guidance and positive role modelling for fatherless boys, and contributes to resident welfare and governance as an active body corporate member at The Pacifica Residential Tower in Auckland CBD. 

Away from work, Ross enjoys travel, good food, and a well‑crafted whisky.

Questions

The things sellers ask Ross first.

Is the appraisal really free?
Yes — there's no cost and no obligation. Ross will walk you through what your property could achieve, based on recent local sales and current buyer demand.
What happens after I submit the form?
Ross will be in touch personally, usually within a business day, to arrange a time that suits you — over the phone or in person at your property.
Am I committing to anything?
No. An appraisal is information, not a commitment — there's no obligation to list with Ross, and none to sell at all. Plenty of people ask for one simply to understand where the market sits before deciding anything.
What's the difference between an appraisal and a valuation?
An appraisal is provided free by a licensed salesperson and reflects what the market is likely to pay right now. A registered valuation is a paid, formal assessment by an independent registered valuer, and is what banks and courts rely on. Most people selling a home need an appraisal; a valuation is usually only needed for lending or legal reasons.

Thinking of selling?

Talk to Ross about what your home could achieve.

A free, no-obligation appraisal — a clear view of the market, what buyers are paying, and how Ross would bring your property to it.

Or call Ross on 021 052 0341

Free · No obligation

Call RossGet an appraisal