CASE STUDY:
18 Gaye Crescent, Otara
This home at 18 Gaye Crescent in Otara was successfully sold under the hammer by Ray White A T Realty Group, showcasing the strength of our Auction process and strong buyer demand within the South Auckland market.
THE POWER OF AUCTIONS
Selling by Auction can generate real competition, driving buyers to act fast and confidently.
Our Auction campaigns combine focused marketing, high-impact online exposure, and proven negotiation expertise – all designed to create urgency and deliver strong results for our clients.
Sold by Auction
Sold under the hammer for $700,000 – an impressive $140,000 above the vendor’s expectations!
SALE PRICE
SALE PRICE ABOVE EXPECTATIONS
21
DAYS ON THE MARKET
7,500
ONLINE VIEWS
10
REGISTERED BIDDERS
About the Property
18 Gaye Crescent offered buyers an accessible opportunity in a well-connected Otara location, appealing to first-home buyers, young families, and value-driven purchasers. With convenient access to local amenities, schools, and key transport routes, the property attracted strong interest early in the campaign and built momentum throughout the three-week marketing period.
The Auction Journey
Over a focused 21-day campaign, the property achieved strong engagement across multiple touchpoints:
7,500 online views generated early visibility and enquiry
12 inspections converted online interest into genuine buyer activity
10 registered bidders created a competitive Auction environment
This level of participation translated into confident bidding on Auction day and a result well above expectations.
The Result
The property sold for $700,000, achieving a final price $140,000 above vendor expectations. This outcome highlights how a well-executed auction campaign can turn buyer interest into competition – and deliver premium results within a short timeframe.
18 Gaye Crescent, Otara
Sold by Ray White A T Realty Group
Frequently Asked Questions:
Strong online exposure, clear buyer communication, and a structured auction timeline helped convert interest into action, resulting in multiple registered bidders competing on auction day.
Online marketing played a key role, generating over 7,500 views during the campaign and driving consistent enquiry and inspection activity throughout the three-week period.
Registered bidders indicate genuine buyer intent. A higher number of registered bidders often leads to stronger competition and better outcomes on auction day.
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