Ray White

For sellers

Real estate commission in NZ, explained.

In New Zealand, the seller pays the real estate agent's commission. It's usually a percentage of the sale price — often tiered — plus an administration fee, with GST on top. Your agent has to set it out in writing, with a dollar estimate, before you sign, and it's normally taken from the buyer's deposit once the sale goes unconditional.

Updated 22 October 2026 · Checked against settled.govt.nz and the Real Estate Authority

Get a written estimate

At a glance

Who pays
The seller. Buyers don't pay the listing agent.
How it's charged
A percentage of the sale price, often tiered, plus an administration fee.
GST
Added on top, at 15%.
When it's paid
Usually from the buyer's deposit, once the sale is unconditional.
In writing
Your agent must give you a written estimate before you sign.

What is real estate commission?

Real estate commission — also called real estate agent fees — is what you pay an agency to sell your property: marketing it, finding buyers and working with them, and managing the sale through to settlement.

It's usually a percentage of the final sale price, agreed between you and the agency before your property goes on the market. The details are set out in the agency agreement: how it's calculated, when it's payable, and any other fees.

How is a real estate agent's commission calculated?

Most agencies charge a percentage of the sale price, often tiered — a higher rate on the first portion and a lower rate on the balance — plus a flat administration fee. The rates vary with the agency, the property and the market.

Before you sign, your agent must explain the formula they use and give you a written estimate, in dollars, of the commission you'd pay if your property sells at their estimated price. They also have to be clear about whether the figures include or exclude GST.

When is commission paid?

When you sign a sale and purchase agreement, the buyer pays a deposit into the agency's trust account. Once the agreement becomes unconditional, the agency usually takes its commission out of that deposit, and the rest goes to you.

Commission is normally only payable when your property sells, on the terms in your agency agreement.

Before you sign the agency agreement

The agency agreement is a legally binding contract between you and the agency, so read all of it before you sign, and have your lawyer check it. Every fee and charge should be set out up front, so nothing comes as a surprise later.

Marketing costs are separate from commission

Your agency agreement will also set out any marketing costs, which are charged separately from commission. Paying for extra marketing is usual, but it's your choice. Ask what the agency already provides at no charge, such as listing your property on its own website.

The agency should give you a marketing plan showing what you're paying for and when. Advertising is usually paid up front, and you pay for it even if your property doesn't sell — so weigh each cost against what it's likely to bring in.

Your agent must also tell you about any rebate, discount or commission they receive in connection with the work they do for you.

Sole agency or general agency — the risk of paying two commissions

There are two kinds of agency agreement:

  • A sole agency agreement gives one agency the exclusive right to market and sell your property.
  • A general agency agreement gives more than one agency the right to market your property. You sign a separate agreement with each, but you should only pay commission to one.

An agency must warn you if there's any risk you could end up paying two commissions — for example, because another agency's agreement hasn't ended, or because another agent introduced the buyer.

How can I protect myself against paying two commissions?

  • While a sole agency agreement is in place, don't sign an agency agreement with anyone else. If you do, you may have to pay both agencies commission when your property sells.
  • If you sell privately while a sole agency agreement is in place, you'll usually still have to pay that agency commission.
  • After an agreement ends, there's normally a stand-down period — six months under the REA's standard residential clauses. Sell during it to a buyer the agent introduced, and you may still owe that agency commission.
  • If you're moving to a new agency, tell them about any agreement you've had, and check with your lawyer what you might still owe the first one.

The Real Estate Authority (REA) standard clauses

The REA publishes standard clauses that agencies can use in their agency agreements. They protect you by reducing the chance of being charged commission by two agencies, and by making clear when the agreement ends and when commission is payable.

Not every agency uses them. settled.govt.nz recommends only using agencies that do — ask about them before you sign.

The REA is the independent government agency that regulates New Zealand's real estate profession. It licenses agents, sets the rules they work under, and deals with complaints about them.

Do I have to pay commission after cancelling my agency agreement?

You can cancel a sole agency agreement in writing by 5pm on the first working day after you're given a copy of it. For a residential property, if the agreement runs for more than 90 days, either you or the agency can end it in writing at any time after 90 days.

Cancelling doesn't always end what you owe. Your agreement sets out when commission might still be payable after it ends — during the stand-down period, for example. If you're planning to list with someone else, check with your lawyer first.

Do buyers pay real estate commission?

No. In New Zealand the listing agent works for the seller, and the seller pays their commission. The only time a buyer pays an agent is if they've hired their own buyer's agent.

Price vs value

The cheapest commission isn't always the cheapest sale.

It's natural to compare agents on their fee. But commission is a small share of the sale — the price your agent achieves is the big number. A lower fee can easily cost you more than it saves if it comes with a lower price, a longer time on the market, or a sale that falls over.

So when you compare agents, look at what you're getting for the fee, not just the fee itself.

A good agent should be able to explain exactly what their fee pays for. If they can't, that tells you something too.

  • Results

    Their recent sales in your area — the prices achieved against the appraisal, and how long homes took to sell. Ask to see the evidence.

  • Marketing

    The plan for your property, and the buyers they can put it in front of before it's even advertised.

  • Getting the best price

    How they'll create competition between buyers, handle offers, and hold out for the best result for you.

  • Communication

    How often you'll hear from them, and who you'll deal with day to day.

  • Reputation

    What past sellers say about them, in reviews you can check for yourself.

Questions

Common questions.

How much is real estate commission in NZ?
There's no single figure — it depends on the agency and the property. It's usually a percentage of the sale price, often tiered, plus an administration fee, with GST on top. Your agent must give you a written estimate, in dollars, before you sign.
Is GST charged on real estate commission?
Yes. GST at 15% applies to the agent's commission, and your agency agreement should make clear whether the figures include or exclude it.
Who pays the real estate agent in NZ?
The seller. The listing agent works for the seller, and buyers don't pay them.
When do I pay commission?
Usually once your sale and purchase agreement becomes unconditional. The agency takes its commission from the buyer's deposit, which it holds in its trust account, and the rest goes to you.
Do I pay commission if my house doesn't sell?
Commission is normally only payable when your property sells, on the terms in your agency agreement. Marketing costs are different — you pay for those whether or not it sells.
Should I choose the agent with the lowest commission?
Not on price alone. Commission is a small part of the sale compared with the price your agent achieves, so a lower fee can cost you more if it comes with a lower sale price. Compare agents' recent results, marketing and reviews, and ask each one to explain what their fee pays for.
Can I cancel an agency agreement?
You can cancel a sole agency agreement in writing by 5pm on the first working day after you receive a copy. For a residential property, either side can end a sole agency agreement in writing after 90 days. You may still owe commission in some cases, so check your agreement and talk to your lawyer.

Thinking of selling?

Get a written estimate for your property.

Ask us for an appraisal and we'll set out our commission in writing — how it's calculated, when it's payable, and what it would come to at the appraised price — before you sign anything. There's no obligation to list.

Or call 09 262 2250